Editor’s letter:Demographics are dead Fitness operators must be heretical towards their brand heritage, asking challenging questions about what they do – and, crucially, who for – says Kate Cracknell
Letters:Write to reply A US report further shows the key role doctors should play in advising obese and overweight children and their families, says Doug Werner of Core Health and Fitness
News round-up: Les Mills launches new On Demand service, Fitness First rumoured to be gearing up for a sale, Osborne’s ‘Living Wage’ set to impact the sector, and Fitbit floats on the NYSE
ukactive update:Quality assurance ukactive chair Baroness Tanni-Grey Thompson on the move towards a new workforce development structure for the activity sector
Promotional feature:Technogym The Wellness Lifestyle CRM platform allows members to track all their activity, and operators to base programmes on real-time data
Interview:Total transformation Kate Cracknell speaks to the team responsible for the turnaround and future growth of the Total Fitness health club chain
Consumer trends:Breaking the mould Is your business ready for post-demographic consumerism? Trendwatching.com explains why the old consumer models must go
Retention series:Rebranding exercise Michelle Segar PhD explores how health clubs can retain members by helping them find joy in exercise, both inside and outside the gym
Architecture & design:Design spotlight In the second part of our series showcasing best practice in health club design and architecture, we take a look around the world and spotlight four of our favourites